Purple Color Corrector Toothpaste


Purple Color Corrector Toothpaste

Regular price $14.99
Sale price $14.99 Regular price
💜 Purple Color Correcting
✨ Instant Brightening
🦷 Long-Term Whitening

  • Goodbye yellow, hello whiter teeth. Neutralize stains with an instant-brightening color correcting toothpaste that gently whitens with every brush. 
  • Powered by Color Correct Pro Technology that delivers an immediate teeth-brightening solution designed to conceal stains and effectively diminish yellow tones on teeth. 
  • Fluoride-free paste formulated with Hydroxyapatite to defend against cavities, protect enamel, and whiten teeth with each use. 
  • With Papain to gently remove surface stains and discoloration. 
  • Ditch the messy purple serums! This easy-to-use toothpaste activates a light purple foam upon brushing for a simple application that’s safe for everyday use. 
  • Boosted Mint flavor to enhance the freshness of your breath. 
  • Cruelty free, vegan, and free of SLS/SLES, triclosan, phthalates, parabens & artificial flavors. 


  • Color Correct Pro technology delivers an immediate teeth-brightening solution designed to conceal stains and reduce yellow tones on teeth from coffee, tea and stain-causing foods. 
  • Papain gently lifts stains and discoloration from the tooth’s surface. 
  • Hydroxyapatite helps protect against cavities, strengthens enamel and whitens teeth for a more youthful-looking smile.  

Glycerin, Water, Sorbitol, Hydrated Silica, Xylitol, Hydroxyapatite, Sodium Bicarbonate, Sodium Lauroyl Sarcosinate, Rebaudioside A, Carrageenan, Mentha Viridis (Spearmint) Leaf Oil, Cellulose Gum, Gaultheria Procumbens (Wintergreen) Leaf Oil, Mentha Piperita (Peppermint) Oil, Maltodextrin, Papain, Red 33 (CI17200), Blue 1 (CI 42090)

Adults and children 2 years & older: Brush teeth thoroughly after meals or at least twice a day (or use as directed by a dentist). Do not swallow.  

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• 97.3% agreed their teeth were visibly whiter after 1 week

• 94.5% agreed their teeth were instantly less yellow

• 91.8% agreed the instant brightening effect lasted 6 hours

*In an independent 1 week consumer panel study with 37 participants


Hydroxyapatite helps protect, restore and brighten enamel for a more youthful looking smile.


Foams light purple as you brush — designed for daily use without the fuss.


Advanced formula with Papain (removes stains), Hydroxyapatite (protects & whitens) and Purple Pigments (neutralizes yellow) to combat yellow tones and boost brightness.


Complete your teeth whitening routine with Purple Color Corrector Toothpaste, Soft Bristle Toothbrush 2-Pack, and our award-winning Kendall Jenner Teeth Whitening Pen.



Will my teeth turn purple after use?

Similar to purple shampoo, color correctors use a subtle purple tint to cancel out the appearance of yellow tones. To ensure a natural look, use a small pea sized amount of the Purple Color Corrector Toothpaste on a wet toothbrush and brush for 2 minutes. Once finished, rinse your mouth with water as usual to reveal a brighter smile. Rinse an additional 1-2 times as needed to achieve your desired tint.

Is this toothpaste fluoride or fluoride free?

This toothpaste is fluoride-free, but we formulated it with extra care to include a natural alternative to fluoride, Hydroxyapatite, for the ultimate teeth protection. Hydroxyapatite is a mineral known to protect teeth against cavities, strengthen enamel and whiten teeth all at the same time.

How long does it take to work?

After brushing, you should see an immediate brightness to your teeth as the purple toothpaste works to cancel out yellow tones on teeth. With continued use, you can enjoy longer-term whitening benefits as the toothpaste gently removes surface stains and whitens with care.

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